Good with Custard is a wholesale artisan bakery based in Stratford-upon-Avon

"We love not only the products (which are delish) The personal customer service we receive is fabulous and who better to talk all things cake with than my Friday cake lady!"

- RYTON POOLS

Custom Gingerbread

Our signature gingerbread can be tailored into almost any shape, style, or personalised message you can dream up.

Wholesale bakery

Want to bring a touch of handmade sweetness to your business? Our wholesale bakery service makes it easy. We take care of the early mornings and the meticulous baking so you can focus on serving your community. With competitive pricing, low minimum order quantities, and a rotating seasonal menu, we are the perfect baking partner for independent businesses looking for exceptional quality.

At Good With Custard, we're your friendly wholesale bakery, bringing delicious treats to local cafés and coffee shops in Warwickshire and Oxfordshire!

Driven by a small, dedicated team who love the art of baking, we hand-make all of our signature bakes entirely from scratch using high-quality ingredients. We are passionate about creating exceptionally crafted, delicious treats that elevate your menu and keep your customers coming back for more. Partner with us to bring authentic, small-batch craftsmanship to your local business.

Proudly Small & Deeply Dedicated

We aren’t a faceless factory, and we never want to be. Good with Custard is run by a small, passionate team that cares deeply about every single bake that leaves our kitchen. Because we keep our operation close-knit, we maintain absolute control over our quality and can offer a level of personal, attentive service that big commercial bakeries simply can't match. When you work with us or buy from us, you are supporting real people who put their hearts into their craft.

100% Handmade & Hand-Decorated

From scaling out the flour and rolling the dough to the final intricate piped details, absolutely everything we make is crafted by hand. We believe that true artisan baking cannot be replicated by machines. Every custom gingerbread person, corporate logo, and seasonal bake gets individual attention. This hands-on approach means that no two pieces are identical—each one is a unique, edible work of art made just for you.

All-Natural Icing Colours

We believe that treats should look spectacular without relying on nasty additives. That’s why we use all-natural colors for our icing, sourcing vibrant hues derived entirely from plants, fruits, and vegetables. You get the same whimsical, beautiful designs and eye-catching custom finishes, but with the peace of mind that comes from zero artificial dyes or chemical preservatives. It’s better for you, better for the kids, and just as stunning on the plate.

Champions of British Ingredients

We love our roots, and we love our local farmers and producers. We make a conscious effort to source British ingredients wherever we possibly can; from our flour and dairy to the seasonal highlights in our bakes. By prioritising homegrown produce, we aren't just reducing food miles and supporting the local economy; we’re also ensuring that our bakes are made with the freshest, highest-quality ingredients available. It’s traditional British comfort, baked from the ground up.

Looking to to stock Good with Custard?

We love partnering with beautiful spaces, independent boutiques, and passionate retailers who care about quality as much as we do. If your customers appreciate the finer (and sweeter) things in life, Good with Custard makes the perfect addition to your curated selection. We offer flexible order minimums, reliable lead times, and a product your community will keep coming back for.